Facebook shrinks ad area on mobile News Feed

Facebook proclaimed it’ll modify the format for ads showing in its mobile News Feed on August. 19 to match the design and feel of its redesigned app from April, a corporation blog post declared. The social network will cut the amount of lines of text that appear in ads from seven, currently, to three.

Facebook additionally will change the ratio of pictures and videos in sponsored posts to 4:5 from the present 2:3. The revision will mean that pictures appear shorter on mobile screens and that media taller than the new 4:5 ratio will be “masked” in the News Feed. “The changes to text, photos and videos are designed to simplify our formats and improve the consistency of our mobile experience,” the corporate said in the announcement. “This will facilitate drive enlarged ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed.”


Facebook’s unfinished changes to the format of ads in its mobile News Feed aims to make paid content somewhat less intrusive for users, in a sign the platform is putting a premium on user experience over advertiser desires, because the changes will mean that marketers have less area to engage people with pictures and text.

Advertisers will have solely 3 lines of text and a smaller image or video to hook potential customers, making it more imperative that their inventive assets make users interact with it as they slide through their feed.


The news comes as Facebook is losing younger users, who tend to be more adverse to traditional ads, although user growth overall continues to move upward.


Advertisers that want to incorporate more imagery in their ads can try Facebook’s Carousel format that can be swiped left to right to show up to 10 photos with accompanying text.